Al Switzler

In the past twenty-five years, Al Switzler has helped hundreds of organizations achieve measurable change with his broad knowledge of leadership, teamwork, quality, communication, management, and motivation. Cofounder of VitalSmarts, Al has researched methods for driving rapid sustainable and measurable change in behaviors. Al is coauthor of three New York Times bestsellers, Influencer: The Power to Change Anything, Crucial Conversations: Tools for Talking when Stakes are High and Crucial Confrontations: Tools for Resolving Broken Promises, Violated Expectations, and Bad Behavior. In addition to authoring bestsellers, Al has served on the faculty of several universities including the University of Michigan, Brigham Young University, Auburn University, and the University of Kentucky. These institutions have recognized Al with awards for innovation and outstanding teaching