How Important is Employee Engagement for Senior Management?

Many senior executives are increasingly recognizing the importance of the messages they are receiving about Employee Engagement. Our partner Decision Wise's Annual Employee Engagement Survey of 150 companies showed a 13% increase in the percentage of senior executives who think employee engagement is very important and a 35% increase among all executives.

The first question of the study was to determine whether the participants understood employee engagement correctly. 68% of the respondents were from the human resources department and 78% were managers or higher level management.

Participants were asked: "How familiar is the term 'Employee Engagement' to you?" 61% of respondents answered "very familiar", 23% "familiar", 15% "somewhat familiar" and only 1% "unfamiliar". In terms of familiarity, an average of 84% of respondents answered "very familiar" or "familiar".

3-How Important is Employee Engagement for Managers?

When executives were asked about the importance of employee engagement in their companies, the results showed a 35% increase in the number of executives answering "very important". Other responses were as follows: 27% of respondents answered "important", 26% "somewhat important", 5% "not at all important" and 3% "don't know". Note that the number of "very important" responses for executives was 39%, compared to 51% for senior managers. This result shows that managers focus more on employee engagement as senior managers prioritize engagement.

4-What are the Benefits of Employee Engagement?

HR leaders were asked to list 9 potential benefits of employee engagement. HR leaders were specifically asked the following question: "In your opinion, how does Employee Engagement benefit organizations in general? The purpose of this question was to understand the perceived benefits of employee engagement compared to the actual benefits asked about later in the survey.

The top 3 responses were "improves employee performance", "improves employee retention" and "improves quality".

The results confirm our research that employee engagement improves performance and employee retention, and therefore employee satisfaction improves employee attraction and retention.

The Importance of Employee Engagement is Increasing.

This research shows that 73% of senior executives and 66% of managers think that employee engagement is "very important" or "important".

As Senior Management recognizes the impact of Employee Engagement on company performance and leads employee engagement initiatives, managers will continue to contribute more to create engaged employees.

Top management leadership plays a key role in the success of employee engagement, as it does in many other areas. How do you think senior management can demonstrate the importance they attach to employee engagement? You can share your answers with us via the form below.

Other Resources You May Be Interested In:

Creating Employee Engagement is a Leadership Competency

Why the Concept of Employee Engagement Should be Taught at the First Recruitment?

8 Myths and Facts about Employee Engagement

What is the Difference Between Employee Satisfaction, Engagement and Experience?